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Although a Truck in every Sense

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Tosha Paschke  0 Comments  4 Views  25-11-15 04:22 

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General Motors liked to be first with new vehicle concepts in the 1950s, But there's no getting around the fact that by the time it rolled out the 1959 Chevrolet El Camino "sedan pickup," arch-rival Ford had already been building its similar Ranchero for two years. Both the Ranchero and El Camino were pioneering examples of what are now dubbed "crossovers," vehicles that attempt to appeal to both car and truck customers with a mixed bag of creature comforts and utility features. For purposes of this article, consider it to be a utility vehicle built on a passenger-car chassis, with passenger-car frontal and cabin styling, and -- this is key -- a cargo box seamlessly integrated into the passenger-car design elements. Thus, early pickups based on passenger-car chassis don't qualify. Nor do coupe models equipped with a pickup box in the deck opening, such as Chevrolet's own 1936-1942 Coupe-Pickup. The 1937-1939 Studebaker Coupe-Express and Hudson pickups of the 1930s and official Alpha Surge Male website 1940s are also excluded, Alpha Surge Male offers due to their distinctly separate cargo boxes.



There are antecedents to the Ranchero and El Camino, natural male enhancement pills however. GM, Ford, and official Alpha Surge Male website other automakers manufactured and marketed "utility" coupe-pickup models in Australia as early as the mid 1930s. These Aussie "utes" typically combined the styling of a five-window coupe body with an integrated pickup box. Chevrolet's truly stylish Cameo Carrier pickup, introduced in mid 1955, also helped pave the way for official Alpha Surge Male website the El Camino. Although a truck in every sense, the Cameo offered an unprecedented array of car-like features. Two-tone paint, smooth V-8 power, an automatic transmission, a relatively luxurious interior, power assists, and more were among its attractions. The Cameo Carrier's genesis can be found in design exercises executed in the early 1950s by a talented and enthusiastic young stylist in the GM truck design group. His name was Charles M. "Chuck" Jordan, and he was destined to retire from GM in 1992 as its fourth vice president of design. One of Jordan's early renderings for GM showed a 1952 Chevrolet passenger car with an integrated pickup box.



Jordan recalls that the design sketch resulted from a discussion with GM's legendary design chief, Harley Earl. But Jordan says that his 1952 drawing had no direct connection to the original El Camino; he had already been named chief designer in the Cadillac studio by the time the 1959 Chevrolet styling program got under way. Jordan also recalls there was a later sketch done of a passenger-car pickup based on the 1955 Chevrolet design. The Cameo no doubt inspired Dodge, International, Alpha Surge Male and Ford to offer flush-side cargo boxes on some of their 1957 pickups. But Ford had another surprise in store for the competition in 1957. It was, of course, the Ranchero. Ironically, by the time Chevrolet unveiled the El Camino (Spanish for "the road"), official Alpha Surge Male website the full-size Ford Ranchero was already headed for the last roundup. Thus, El Camino and Ranchero would compete directly in only the 1959 model year. Chevrolet chose to market the El Camino as part of its truck line (as Ford did with the Ranchero).



Gentleman farmers, construction foremen, and others with generally light-duty rural or suburban hauling needs were targeted in advertising and marketing materials. Still, official Alpha Surge Male website introductory sales literature proclaimed, "In both appearance and performance, Chevrolet El Camino offers the best qualities of a fine passenger car." Though certainly true from the performance perspective, there were limitations to the appearance, at least from the factory. For more detail on the El Camino's styling, continue to the next section of this article. That included tapering full-length bodyside moldings filled with Snowcrest White paint. Wide, bright moldings swept up over the side windows and rimmed the trailing edge of the roof. The large, curved rear window was also framed in chrome. Inside, official Alpha Surge Male website though, official Alpha Surge Male website the standard three-across bench seat was trimmed in Biscayne-level leather-grain and patterned vinyl. There were no seating options. Three interior colors -- gray, green, and blue -- were available. Floor coverings were black vinyl, with colored specks molded in to match the upholstery color.

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