How Does Telegram Make Money > 자유게시판

Telegram is a popular messaging app widely used across the globe, with over over 900 million active users. However, unlike many other messaging applications that are free to use, Telegram generates revenue through various strategies. The company's business model is largely based on a subscription-based approach and tailored advertising.

One of the most notable features of Telegram is its premium tier, known as Telegram Premium. Introduced in 2023, this paid subscription service offers users exclusive features not available to the standard version, such as enhanced storage, more media upload size, exclusive stickers, and priority customer support. For a monthly fee of 3.99 USD, users can enjoy these premium benefits while also supporting the development of the app.

Furthermore, Telegram makes money from targeted advertising. While its ad policy may seem restrictive, the company allows businesses and organizations to send sponsored messages and stickers to their subscribers, promoting their products and services. This model benefits both the businesses looking to enhance brand awareness and Telegram, which can earn revenue from these advertising messages.

In addition to these revenue streams, Telegram has also been reported to offer premium features to organizations through its so-called 'Telegram for Business' platform. This service enables companies to integrate the app into their workflow, using features such as AI assistants. While the pricing model for this service is not publicly available, it is evident that Telegram is targeting enterprise customers and organizations willing to pay for enhanced functionality.

Another way Telegram makes money is by offering its services to individuals and businesses through its API Programming Interface (API). Developers can create custom applications and connectors using Telegram's API, which can be licensed for a monthly fee. This model has proven to be successful, particularly among big organizations and businesses with complex operations.

It is worth noting that Telegram remains a mostly freemium service, where the majority of users do not pay for any services. However, the revenue generated from its various revenue strategies indicates that the company is financially sound, and its user base continues to grow steadily. With its unique set of qualities and targeted approach to advertising, Telegram has managed to carve out its own niche in the competitive messaging app market.